Startup Highlights Reeperbahn Festival Conference
© Lena Meyer
© Stefan Malzkorn
© Nina Zimmermann
© Nina Zimmermann
© Nina Zimmermann
© Lena Meyer
For the first time all students and researchers of all universities of Hamburg interested in entrepreneurship are invited to learn, communicate and network during the Reeperbahn Festival on September, 17th 2014. The event provides you with an opportunity to learn in interactive sessions how to orchestrate the perfect pitch and how to effectively deliver your ideas and concepts to different audiences.
10:00 am – 22:00 pm
Head of Sales and Exhibitions
SXSW Europe & International Business Development
General Manager, Music Festival
SXSW Europe Assistant
International Sales Coordinator
SXSW is one of the world’s largest events for the global entertainment industries. When it started 28 years ago it was just a music festival, but now the SXSW festival runs for almost two weeks and includes an incredible amount of events: SXSWEDU, SXSW Job Market, SXSW Gaming Expo, SXSW Create, the SXSW Interactive, Film and Music Conferences and Festivals, SXSW Music Gear Expo and Flatstock.
However, with 80,000+ delegates and more than 5,500 events at this year’s event, SXSW is becoming an increasingly more complex event to navigate. For this reason, we invite you to come and meet the five staff members from the SXSW team who will be present at the Reeperbahn Festival. We will make a short presentation about next year’s event, and will be on hand to answer any questions you may have. In the same instance, we will be distributing a list of up-and-coming deadlines for SXSW 2015 (e.g. music festival artist applications, film submissions, applications for the accelerator program and Interactive awards).
11:30 am – 12:30 pm
With every piece of online communication we produce, we must make a series of choices. What images will be displayed in our digital advertising? What subject line will we use in our email? What colors and photographs and words will our website visitors see? Using A/B testing to answer these questions is gaining acceptance among elite digital practitioners, but many people still do not realize just how powerful testing can be. Amelia Showalter, who served as Director of Digital Analytics at President Obama’s re-election campaign, will review key examples of A/B testing from the Obama campaign and from the larger online world. She will also discuss the steps taken by the Obama campaign to ensure that its internal culture always favored data and testing over gut instinct.
02:00 pm – 03:00 pm
We’ll put your Online Marketing to the Acid Test
Startups@Reeperbahn meets Online Marketing Rockstars
Most startups are facing a chicken/egg-problem: How do I acquire users, if I only have small change to spend on marketing; how do I convince investors to hand over the money, if my number of users is low? We want to help you solve at least the first part oft he question, so the second will solve itself. Using the example of Protonot we’ll take a look at how startups can use Online Marketing in an effective way to get known among the target group. In the second part of the slot you can come forward and take part. Together we’ll then ponder which could be the right ways and channels for you advertise on the web and in what ways you could up your game. We’ll look at your website, your product and your Online Marketing channels in “real time” – from SEO through SEA to display marketing and Social Media.
12:15 pm – 01:45 pm
Startups@Reeperbahn meets Pioneers Festival
Failing is always hard and something no person wants to experience. On the other side, it provides lessons for future business endeavors. We have assembled a panel of some of the hottest german startup founders to tell you what kind of failures made them go big!
02:00 pm – 02:45 pm
Startups@Reeperbahn meets code.talks
I will report on my experiences as a manager in an agile and rapidly changing large organisation. The following questions will guide me in my talk:
– Y: Why am I talking about agility in reference to management?
– What goes wrong in typical organisations?
Startups@Reeperbahn meets code.talk
Of usury with valuable information and the artificial extension of value chains. And of forgotten nerds . . .
– Why am I now where I am, at E-POST?
– What does the future hold? Building confidence without weapons – is this possible?
03:00 pm – 04:00 pm
Lean Evangelist neo / Author Lean UX
You’ve read The Innovator’s Dilemma. You’ve bought in to The Lean Startup. You’re ready to kickstart your company’s product innovation efforts. There’s just one problem: you’re not sure where to begin:
What can design teach us about building a collaborative culture?
How do you structure a successful product design team?
How should that team work?
How will that team measure success?
Jeff will offer practical, step-by-step, guidance on how to build and support successful product design innovation in your business. Using insights gained from leading and working with dozens of product and design teams, Jeff will step through team makeup, process steps, management structure and the corporate infrastructure needed for these teams to flourish.
Presented by Product Tank Hamburg
03:30 pm – 04:30 pm
Startup Advocate, SXSW | Tech Ranch | RISE | Startup America
Austin, Texas, often called „Silicon Hills,“ is the fastest growing city in the United States. Part of the allure of Austin is the vibrant entrepreneur scene with startups in a wide variety of sectors ranging from high tech, social media, and consumer goods to entertainment media and even fun and innovative movie theaters! During this session, we’ll examine the components that have made Austin successful for both bootstrapped businesses and venture-funded companies. We’ll discuss the role played by city government, universities, investors, the SXSW conference, startup conferences like RISE Week Austin and Austin Startup Week, accelerators and incubators, large companies like Whole Foods and Dell, nonprofits, and of course, those at the heart of it all — the entrepreneurs. Claire England will share insights from the trenches, based on her experience leading the RISE conference, engaging with the international startup community on behalf of SXSW Interactive, and working with a social media startup, several nonprofits, and an Austin accelerator, Tech Ranch. We’ll explore what Austin has done right, what it needs to do better, and how the lessons learned there can help you make your hometown the next hotspot for entrepreneurship.
03:45 pm – 04:30 pm
Innovation is vital for companies and it is vastly based on the company culture. How does a culture of innovation looks like in practice? How about the opposite? Is it possible to change the culture of a company?
Presented by Product Tank Hamburg
04:45 pm – 05:45 pm
The one-of-a-kind pitch event brings startups from across Europe – Startups come on strong in Hamburg: for the second – expanded – edition of Startups@Reeperbahn five European startups pitch for the SPIEGEL ONLINE media budget of €100,000. The startups will be given the opportunity to pitch to investors, media representatives, and key figures from the startup community against the shadowy backdrop of Hamburg’s famous Reeperbahn.
Initiated by Sanja Stankovic, curated with Tim Jaudszims and realised in partnership with the Reeperbahn Festival, the first Startups@Reeperbahn was held in 2013. The winner was Tinnitracks, a strong Hamburg-based startup that later went on to win additional prizes. Hamburg Startups and the Reeperbahn Festival are working together to further develop and implement the pitch concept.
Startups@Reeperbahn 2014 is pleased to receive special support from its partners SPIEGEL ONLINE, next.media Hamburg, EY, elance O-desk, Music Works Hamburg, XING AG and the Hamburger Sparkasse.
06:00 pm – 09:00 pm
Startups@Reeperbahn is a unique European startup pitch – hosted by Hamburg Startups and Reeperbahn Festival – and it’s going international for its second edition: startups from all over Europe had the chance to apply for Startups@Reeperbahn. The winners will be awarded with the SPIEGEL ONLINE media budget worth 100.000 €. We’ll round off Startups@Reeperbahn and celebrate together in true Reeperbahn style.
09:00 pm – 00:00 am
The Startups@Reeperbahn Aftershowparty is open for all Reeperbahn Festival Conference Delegates – NON-Delegates have to register here.
Marketing and communications are in upheaval. The heydays of the 1980s, 1990s, and 2000s have passed. The communications sector is facing major changes. Only a minority still sees itself as well positioned for the future. Marketers are looking for new answers to key challenges such as today’s network society, digitisation, new working environments, and the post-growth economy. When it comes to confronting these challenges, there’s a lack of clarity as to what tasks will fall under marketing’s purview in the future, whether marketing is to remain organised as a separate department, how to hold together the various marketing disciplines inside companies, etc.
Marketing and communications need new structures, processes, and skills – and the unpleasant subject of “marketing organisation” is now beginning to be addressed. Dirk Bathen and Jörg Jelden will present the findings of the “Marketingorganisation der Zukunft” think tank and discuss these findings with marketing experts.
11:00 am – 12:00 pm
Freelance Consultant, German Federal Ministry for Economic Cooperation
Safaris? Massai walking into the Sunset? Wooden masks and big colourful prints? Refugee camps and famine? Diamond mines and child soldiers?
In the past, Africa has been portrayed as the lost continent, the dark continent, a continent ridden by crisis and dependant on aid. Positive stories from Africa have been mostly limited to adventure stories, tribal fantasies and sunset-Safaris. Enough of the clichés – It’s time to change this: It is time to tell the story of a young generation of Africans on the rise, striving for success and independence, a story of innovation and technological revolution. “Made in Africa” today also stands for mobile revolutions, innovative technology solutions, solving local problems with local means and creative entrepreneurship.
12:00 pm – 12:45 pm
Country Manager DACH, Elance-oDesk, Inc.
Internationalisation is part of the DNA of startups that are aiming for the enormous scale that a VC-backed venture requires. Starting your business in Europe comes with a fragmented initial domestic market offering loads of cultural differences and multiple languages to localise for. These are conceptional challenges for any startup team, that can be tackled with a set of capabilities that help building a competitive advantage during internationalisation.
01:00 pm – 02:00 pm
Vice President Corporate Communications, XING AG
-The world of work is changing dramatically. According to many experts we are currently experiencing the most radical upheaval since the industrial revolution. Essentially, there are three identifiable driving forces behind this development. The first is digitisation, which impacts virtually every industry. What can be digitised is being digitised. This has implications for work processes and the division of labour – it also makes it possible for knowledge workers to do their jobs from anywhere. The second driving force is the demographic trend and, subsequently, the shortage of skilled labour – a shortage increasingly being felt by companies in German-speaking countries. This development is leading to new possibilities and freedoms for our clientele, knowledge workers and skilled personnel, who represent an ever more in-demand segment of the population for the economy. The third agent of change is the shift in values, which, according to many observers, has its starting point in the demanding attitude characteristic of Generation Y; a key aspect here is the requirement that work be in tune with life, not the other way around.
The world of work is XING’s world. The market-leading professional network in German-speaking countries is experiencing today’s changes up close. Marc-Sven Kopka talks about these changes and what XING is contributing to making the world of work a better world.
03:00 pm – 04:00 pm
Proof of concept – what tomorrow’s users will really be doing on the internet
The digital world is spinning rapidly – and marketers, decision-makers, and businesspeople are, at times, being left behind, gasping for breath. Where are the new audiences emerging? What’s the Facebook of tomorrow? Can we still keep up with the digital natives? What do tomorrow’s users really want?
We’ll talk to four young internet users, aged 10 – 17, and ask them how they spend their time online, where they are particularly active, and how they consume content digitally. What gets them excited? What’s “old school”?
Will these users of the future confirm what we’ve heard in other panel discussions? Or is their view of the digital future very different from that of non-native experts?
05:15 pm – 06:15 pm
CTO, Social Media Nerd and Strategist, AKOM360 GmbH // BVDW // Entrepreneur
If you can’t sum up your idea on one sheet of paper, then you should think carefully about your idea.
Keep it simple – make it real.
Luckily there’s the Business Modelling Canvas. How can I get the most from this structure? And how do I fill the canvas so that I generate real added value from it?
Curt Simon Harlinghausen has founded/been part of eight startups; he is the director of the Startup Initiative at the German Federal Association of the Digital Industry (BVDW); and he has applied/migrated the Canvas Model with/for heavyweights such as Reckitt Benckiser, METRO, and Vodafone, as well as many startups.
11:00 1m – 12:15 pm
There are lots of events and award ceremonies where startups can present their businesses in a pitch format – and maybe even win a prize or two. But such pitches also offer many more opportunities beyond just the possibility of securing an injection of cash. Why should you participate in pitches and what can you do so that your pitch stands out from the rest? At this workshop you’ll get concrete, practical tips from an experienced consultant who also frequently serves on pitch juries.
Presented by Deutsche-Startups.de
02:00 pm – 03:00 pm
What makes a great leader? Are they the traits within a persons personality? Are they skills that can be learned? Or are they derived from a persons cultural beliefs? Just as successful founders have developed a convincing business case with some unfair advantage in regards to competitors, founders also need to develop a convincing leadership style.
In this workshop, we will discuss und test leadership styles for startups. You may develop your own leadership canvas that helps you to keep your business rocking.
03:00 pm – 05:00 pm