At the beginning of January eBooks in Motion released its online platform to produce multilingual, multimedia-enhanced e-Publications across multiple devices. It enables due to a Software-as-a-Service (SaaS) based technology a flawless e-publicatoin within with a short time. The United States Distance Learning Association (USDLA) will be among the first customers in collaboration with the New York chapter of USDLA (NYDLA.org). We asked the founder Michael Fisher about his startup, his further plans and why he chose Hamburg as a place to become founder himself.
Hi Michael, congrats for the official launch of eBooks in Motion! Tell us something about it – how do you plan to reinvent the way ebooks are being published? It seems as if you plan to democratize it more or less, don’t you?
Democratize is a good way summarize what we’ve accomplished. We developed eBooks in Motion to empower publishers without resources to address the digital movement.
Our services produce standard e-books with cover art and images, and multimedia e-books with images, video, audio and animation.
What are the USPs of your product compared to other ebook-platforms such as epubli or the kindle version? Why should I – as an author – use your platform rather than the others?
Actually, we’re a B2B service provider for companies like epubli. Our principal value is centered on quality and economics. Our customers produce flawless e-books in less time compared to conversion tools, which are unfortunately the current standard in the industry. As for Amazon and Apple services: We product e-books compatible with Nook, Sony and Kobo in addition to Kindle and iPad. But more importantly, we do not compete with publishers.
With USDLA you have your first customer already, what’s the impact the distance learning association will bring along?
Distance learning is by far the fastest growing market in the publishing industry. And USDLA has a 46% market share the worldwide market. So we’re pleased to be producing multimedia educational content for the next generation of students.
Tell us something about the hardest parts of ebooks in Motion before the launch?
That’s a loaded question… Raising capital. Compared to my previous startups, in the States, investors loved to support innovative technology. Whereas here: investors tend to shy way from anything disruptive.
What are your next steps with ebooks in Motion?
As my friend Scott McNealy put it, “Never Stop Innovating.” Value ad services underway, such as interactive e-publications for educational publishers. In addition to Europe and North America, we will expand our reach within Australasia, South America and EMEA.
You’re originally from the States, what do you think about Germany as place to start a business in and maybe also in Hamburg specifically?
Having worked with German companies in the past, I leaned that collaborative development between the German and American engineers produce superior products. And I found such a team in HH with vast experience in digital publishing.
If you had political power, what would you do in order to enhance the situations for entrepreneurs in our City?
Basically, the time to raise early stage capital is entirely too long. In spite of the fact that many claim to be Angels or Early Stage investors, their terms resemble more that of a VC. And I think networking with US investors would improve the situation. Point being, there are many promising startups in HH, which US investors would eagerly support.
Thank you for the interview!
More about ebooks in Motion
ebooks in Motion is a U.S. based company with a development center in the EU. The company was established to empower publishers and authors alike on a global scale. The SaaS based technology goes far beyond standard conversion tools. eBooks in Motion produces flawless ePub compliant e-books and multimedia-enhanced e-publications across various reading devices. Services and applied business practices increase production output and significant growth in profit margins – without additional staffing.