Tristan has 15 years of experience in creative and online business. He started in the design business which leads him, with the upcoming internet, to user interface design and the IBM e-business Innovation Center. After leading the design team as Art Director for a couple of years, he specialized in online business, customer experience, online marketing and social media strategy. As Managing Consultant and Creative Director he led online strategy and customer experience engagements and acted as project manager for international website relaunch projects. He has wide industry knowledge, with special experiences in consumer electronics, media and entertainment, Automotive, finance and retail. After more than 10 years in consulting, Tristan moved to into IBMs marketing organization of IBM. He is responsible for IBMs startup program “IBM Global Entrepreneur” and marketing with ISVs, startups, developer and academia in Germany, Austria and Switzerland.
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